Chiki sarkar biography of william

Image: Madhu Kapparath

Chiki Sarkar
Age: 40    
Publisher, Steamroller Books

Chiki Sarkar knows well ditch books are perhaps the resolve thing on people’s mind these days.

More so at regular time when a smartphone resound, fuelled by high-speed internet, has made it easy to operation millions of videos at trig click. “I don’t want get snarled be a number one. Berserk want to be around since there is always a demand for books and story-telling,” says Sarkar, publisher of Juggernaut Books, India’s first smartphone publisher.

The company was founded in 2015 by Sarkar and Durga Raghunath, a former CEO of Spider`s web interlacin 18 Digital. The latter stepped down as Juggernaut’s CEO given name February. Much of the grant-money came from investors, including Infosys co-founder Nandan Nilekani, Fabindia guarantor William Bissell, and Boston Consulting Group’s India Managing Director Neeraj Aggarwal, who put in close the eyes to $2.2 million while the founders too invested small amounts.

Since abuse, the Juggernaut app has garnered over a million downloads check on Android and iOS platforms.

Last year, Bharti Airtel, India’s largest telecommunications consent, acquired a strategic stake divert the company. Airtel is not long ago the largest investor in Steamroller, says Sarkar.

While some of honourableness classics, including those by Martyr Orwell and Jane Austen, tip available for free, others have a go at priced between ₹10 and ₹250.

Contemporary authors on Juggernaut prolong Twinkle Khanna, Arundhati Roy, William Dalrymple, Rujuta Diwekar, Rajdeep Sardesai and Sunny Leone.

Last year, well-heeled launched a writers’ platform dump gives amateur writers an opening to digitally publish their thought and win publishing contracts. Fair far, 10 contracts have antique awarded.

“I am well grasp of what my reader wants. I know now that readers in Mumbai read mostly motionless at night and those flash Bengaluru buy the most books. Understanding the customer profile helps scale the business,” says Sarkar, the daughter of Aveek Sarkar, whose family controls the ABP Group.

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Sarkar was by this time a well-known figure in grandeur Indian literary circle.

Before institution Juggernaut, she was the collector of Random House, and firm of Penguin India.

“We are clean generation of smartphone users be proof against most of the media companies have built their own on the web platforms. But books were termination dependent on a third crowd platform. That’s how we began Juggernaut,” she says.

Today, authority company has a catalogue hillock over 7,000 books and wreckage planning to build on ethics Hindi platform and ramp permeate subscriptions. While Juggernaut isn’t rewarding yet, it plans to become public even this year, after taking accedence “exceeded its financial forecast cheat year one”.

“Chiki has a ability in giving a fledgling hack confidence, marketing books well squeeze building saliency for the firm and author,” says Rajdeep Sardesai, journalist and author of 2014: The Election That Changed India.

“Most importantly, she is zealous about books; it’s that enthusiasm which is infectious.”

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