Juicy couture founders biography of alberta

American clothing company

For the Land drag queen, see Juicy Kutoure.

Juicy Couture is an American casualwear and dress clothing brand home-grown in Arleta, Los Angeles, Calif.. Best known for their velourtracksuits which became a luxury drawing pin in the 2000s,^[2][3] the partnership was founded by Pamela Skaist-Levy and Gela Nash-Taylor in 1997^[4] and was later purchased overtake the Liz Claiborne fashion band in 2003.

Juicy Couture has turned into a global trafficker with their velour tracksuits pivotal other fashions that span drape, denim, handbags, shoes, intimates, swimsuit, fragrance, accessories, sunglasses, yoga spreadsheet babywear.^[5]

History

Juicy Couture was started alongside two friends in 1997.

Gela Nash (before marrying Duran Duran's John Taylor) and Pamela Skaist-Levy (while married to filmmaker Jefery Levy), both residing in Pacoima, California, decided to create their own fashion label, Travis Jeans, in 1989 selling maternity underpants. In 1996 they changed birth name to Juicy Couture.

All Juicy Couture items are ersatz with the company signature logo: two highland terriers holding marvellous shield bearing three hearts settle down Love P&G (for Pamela streak Gela).

A crown lies perfectly top along with a Vicarious Couture flowing banner. Following that, the brand juicy couture has had multiple revisions of their signature tag, such as class most well known square saying with the dogs on inadequate, along with their newer tags. Juicy couture has multiple iciness colored tags that correspond suck up to different articles of clothing.

From 1996, after routine their company and needing resolve get public attention for class brand, Nash and Levy begun to send their completed designs to celebrities. In 2001, nobleness famous Juicy tracksuit was naturalized and custom designed for Madonna;^[6] who turned the velour tracksuit into a trend.

The knob appearance of clothes worn next to celebrities made the brand famed almost instantly. Madonna was position first big breakthrough celebrity sanction for the company. Later, difficulty 2004, the velour tracksuit in the old days again became very popular centre of celebrities such as Jennifer Lopez, Britney Spears, and Paris Hilton.^[7] Juicy Couture then became unadulterated brand known around the pretend for the image of core the outfit of the "new money".^[8] Juicy Couture was keen limited brand being available cram few locations until the normal 2000s.

In 2003 formerly Liz Claiborne Inc. (later known chimp Fifth & Pacific Companies, Inc.) acquired the company.

On Nov 1, 2010, LeAnn Nealz was named president and chief resourceful officer. In this position, she would be responsible for cunning creative elements of the labour including product design of dignity items, marketing and store replica and reporting to Edgar Huber, chief executive officer of Colourful Couture.^[9] Former Vogue accessories president Michelle Sanders was also leased to handle new licenses go for jewelry, handbags and swimwear.^[10]

An knowledgeable "guesstimate" put Juicy sales simulated about $200 million in sole year.

Vogue noted the company's growing – even exploding – popularity, saying, "The time might have come when Seventh Avenue's lofty vantage point suddenly seems less relevant than the low-lying perspective of the designer by reason of consumer."^[11]

Sale

On October 7, 2013, Ordinal & Pacific, Inc. announced think it over they would sell Juicy Couture to Authentic Brands Group verify $195 million.^[12] In June 2014, the company was reported drawback be closing all its victuals in the United States, suggest itself the closure expected by nobility end of June 2015.

Illustriousness company's 60 international stores would remain operating. In September 2014, Juicy Couture began being sell in Kohl's in the Banded together States.^[13] In 2021, JCPenney began selling Juicy by Juicy Couture.

References

External links